Manuscript Number : SHISRRJ119269

Review Article on Channels of Distribution

Authors(4) :-Vishal N. Kushare, Sagar V. Ghotekar, Suvarna A. Wagh, Dr. Kiran R Nathe

Channels of distribution defined as Route of distribution through which goods are transferred from place of manufacturing to place of consumption, Classification of Wholesalers, Various types of channels, involvement of middleman. Explanation of retailer and wholesaler, Advantages and Disadvantages of channels of Distribution, and diagrammatical presentation.

Authors and Affiliations

Vishal N. Kushare
Department of Pharmaceutics, at N. D. M. V. P. S's Institute of Pharmaceutical Science Adgaon, Nashik, Maharashtra, India
Sagar V. Ghotekar
Clinical Research Associate at TCS, Mumbai, Maharashtra, India
Suvarna A. Wagh
Department of Pharmaceutics, at N. D. M. V. P. S's Institute of Pharmaceutical Science Adgaon, Nashik, Maharashtra, India
Dr. Kiran R Nathe
Department of Pharmaceutics, at N. D. M. V. P. S's Institute of Pharmaceutical Science Adgaon, Nashik, Maharashtra, India

Channels of Distribution, Wholesaler, Retailer

  1. Armstrong., Adam, S., Denize, S. and Kotler, P., Principles of Marketing, Sydney, Australia, Pearson, 2014, pp 297-394
  2. Wright, R., Marketing: Origins, Concepts, Environment, Holborn, London, Thomson Learning, 1999, pp 250-251
  3. Laurie Freeman, "Wal-Mart Adds Midwest Stores," Advertising Age, August 17, 1987, p. 26S.
  4. Russell Mitchell and Kevin Kelly, "Waldenbooks Tries Hooking Young Bookworms," Business Week, May 11, 1987, p. 48.
  5. Baxter Travenol Laboratories, Inc., 1987 Annual Report, p. 15.
  6. The percentages of intercity freight reported for the various transportation modes are from the
  7. U.S. Bureau of the Census, Statistical Abstract of the United States: 1988, 108th Ed. (Washington, D.C.: U.S. Government Printing Office, 1987), p. 570.

Publication Details

Published in : Volume 3 | Issue 1 | January-February 2020
Date of Publication : 2020-01-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 01-10
Manuscript Number : SHISRRJ119269
Publisher : Shauryam Research Institute

ISSN : 2581-6306

Cite This Article :

Vishal N. Kushare, Sagar V. Ghotekar, Suvarna A. Wagh, Dr. Kiran R Nathe, "Review Article on Channels of Distribution", Shodhshauryam, International Scientific Refereed Research Journal (SHISRRJ), ISSN : 2581-6306, Volume 3, Issue 1, pp.01-10, January-February.2020
URL : https://shisrrj.com/SHISRRJ119269

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