Manuscript Number : SHISRRJ23164

Impact of Digital Media on Fantasy Sports Users

Authors(2) :-Sunil Kumar, Gaurav Kumar

From the last few years, there is a tremendous growth seen in the field of online gaming in Indian market. The revenues have approximately doubled over a period of five years. The aim of this study is to understand the dynamics behind engagement of users of fantasy sports.1 By this study, researcher analyse that which thing attract the users towards the fantasy sports from digital media infrastructure, investor interest, partnership between fantasy sports platforms and sports league. In this study, survey method is use for data collection. The respondents of the survey are fantasy sports player. The researcher analyse the respondents in a comparative way on the basis of their gender. Moreover, the objective of this study is to find out correlation between fantasy games users and digital media. To analyse the factors that influences the public towards the fantasy games.

Authors and Affiliations

Sunil Kumar
Research Scholar, Institute of Mass Communication and Media Technology, Kurukshetra University, Haryana, India
Gaurav Kumar
Assistant Professor, Kalindi College, University of Delhi, Delhi, India

Fantasy Games, Digital media, Fantasy games league, Male, Female

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Publication Details

Published in : Volume 6 | Issue 1 | January-February 2023
Date of Publication : 2023-01-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 17-24
Manuscript Number : SHISRRJ23164
Publisher : Shauryam Research Institute

ISSN : 2581-6306

Cite This Article :

Sunil Kumar, Gaurav Kumar, "Impact of Digital Media on Fantasy Sports Users ", Shodhshauryam, International Scientific Refereed Research Journal (SHISRRJ), ISSN : 2581-6306, Volume 6, Issue 1, pp.17-24, January-February.2023
URL : https://shisrrj.com/SHISRRJ23164

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