Manuscript Number : SHISRRJ23669

The Role of Technology in Start-ups and Small Businesses

Authors(1) :-Dr. Priyanka Rastogi

In the ever-evolving landscape of start-ups and small businesses, technology plays a pivotal role, redefining the way these enterprises operate, compete, and thrive. This abstract delves into the transformative impact of technology, highlighting its multifaceted contributions. Technology enhances efficiency and productivity through process automation, data analytics, and remote collaboration tools, empowering start-ups and small businesses to do more with less. Digital marketing and customer engagement strategies, facilitated by technology, provide cost-effective ways to reach and retain customers, underlining the importance of personalization and customer relationship management. Nevertheless, challenges abound, including initial investment hurdles, skill gaps, and the critical need for cyber security and data privacy measures. These challenges necessitate creative solutions and investments in training and cyber security infrastructure. Looking forward, technology continues to open doors, with artificial intelligence, the Internet of Things, and block chain promising to revolutionize operations and customer experiences. Government support, incubators, and industry partnerships play a vital role in helping start-ups and small businesses harness the full potential of technology. In conclusion, technology is the cornerstone of modern entrepreneurship, offering a world of possibilities while demanding diligence and adaptability.

Authors and Affiliations

Dr. Priyanka Rastogi
Professor, Department of Business Administration, Rajshree Institute of Management & Technology, Bareilly, Uttar Pradesh, India

Role, Technology, Small, Businesses.

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Publication Details

Published in : Volume 6 | Issue 6 | November-December 2023
Date of Publication : 2023-12-12
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 58-65
Manuscript Number : SHISRRJ23669
Publisher : Shauryam Research Institute

ISSN : 2581-6306

Cite This Article :

Dr. Priyanka Rastogi, "The Role of Technology in Start-ups and Small Businesses", Shodhshauryam, International Scientific Refereed Research Journal (SHISRRJ), ISSN : 2581-6306, Volume 6, Issue 6, pp.58-65, November-December.2023
URL : https://shisrrj.com/SHISRRJ23669

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